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  • Master Instructor,
    Trusted Mentor
    As a Master PGA Professional—
    a designation only the best achieve—his experience
    is elite, his approach is proven, and his goal is always
    the same: to help you play your best golf, every time.
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  • Swing With
    Purpose
    Every lesson is built around helping you find your
    swing—not a cookie-cutter model. As a bilingual coach
    that works with both English & Spanish Speakers helps players
    tap into their natural athleticism and play with
    freedom and confidence.
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Coaching That’s Personal

He believes great coaching goes beyond technique. With over 10,000 lessons and 500 camps taught, his strength lies in reading people—not just swings—and delivering what each player needs most.

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Simple, Strategic, Impactful

Golfers don’t just need a better swing—they need a better plan. That’s why he balances technique with mental game and course strategy, always focusing on confidence-building and repeatable results.

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Real Coaching, Real Results

Whether it's helping a junior golfer earn a college scholarship or guiding a beginner through their first round with confidence, his joy comes from student breakthroughs—and the thank-you texts that follow.

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Book A Lesson with us now and let's get this party started!

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SIMPLE, STRATEGIC, IMPACTFUL

Golfers don’t just need a better swing—they need a better plan. That’s why as a coach Rafael balances technique with mental game and course strategy, always focusing on confidence-building and repeatable results.

  • Fixing What Frustrates You

    Struggling with consistency, progress, or too many variables? His lessons start by correcting alignment, grip, and ball position. The foundation always comes first.

  • Tools That Teach

    With access to the latest technology at PGA Headquarters—including advanced radar systems, 3D swing analysis, and industry-leading training aids—he offers an elite, tour-level coaching experience.

Simulators

30 Years on the Lesson Tee.

Rafael became an official member of the Professional Golfer's Association in 1999 - he has seen trends of teaching come and go since then, and knows the key componenets that actually matter when it comes to the game. From early guidance under Jim Napier, to practicing alongside future PGA Tour players at Ohio State, and learning without video from Al Geiberger’s swing coach—each mentor shaped not just his swing, but his coaching philosophy.

Simulators

Coaching Everyone from Student's to Pro's.

As a Faculty Member of the PGA Education Facility, Rafael is responsible for teaching PGA of America curriculum to registered PGA Associates and undergraduate students at 18 accredited Universities. Whether it's helping a junior golfer earn a college scholarship or guiding a beginner through their first round with confidence, his joy comes from student breakthroughs—and the thank-you texts that follow.

Simulators

Personalized guidance that turns insights into results.

There is no substitute for giving a lot of lessons, running golf schools, junior camps, and spending hundreds of hours with golfers and students on the course. The breakthroughs happen when players stay focused on the improvements that they agree on, and they follow through with the plan. As a coach- he values curious students who ask questions and truly want to improve. His approach is grounded in patience, personalization, and proven fundamentals—not quick fixes.

Have questions that you still need answered? Reach out to us and our team will get back to you as soon as we are done on the lesson tee!

Find us

1916 PGA Pkwy, Frisco, TX 75033

Call us

469-604-8140

Contact us

rfloriani@pgahq.com

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